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Leah Walsh

Following a festive period packed with indulgent treats and relaxation, many people head into January looking to get their fitness back on track.

However, is it possible that Artificial Intelligence be changing the fitness industry by providing an option to human coaches?

Personalized Plans and Adaptable Schedules

One fitness enthusiast employed an artificial intelligence application for impromptu training for the a major running event.

The 21-year-old from Aberdare said she appreciated the freedom to ask it questions any time of day – something she felt was not possible with a personal trainer.

She relied on an AI-powered running app that provided her customized schedules with audio coaching and pace setting for her inaugural half marathon in recent years.

She said she requested it to create a regimen merging running and the gym, and it generated an 11-week plan tailored to her race date and objectives.

The user then adjusted the plan to fit her lifestyle, which she described was highly practical.

Subsequently, she chose a different tool because it was more affordable and she could consult it whenever she wanted. She finished a minute faster than her goal time.

She said she did not want the pressure from a human personal trainer.

"With AI you have to motivate yourself, which I actually prefer," she remarked.

A weightlifter

Significant Fitness Gains

In a similar case, Richard Gallimore, 23, from Swansea, has been employing artificial intelligence for his exercise and nutrition programs, and reported he has never felt stronger, increasing his bench press from 70kg to a much heavier load.

Richard turned to a AI assistant for help after being forced to walk a race.

"I just knew I had to get myself in shape," he commented.

The free tool constructed a workout and diet plan personalized to his goals, and created structured routines.

"I work out for about two hours a day and I've seen a noticeable change," he added.

The Cost Comparison: AI vs. Conventional Training

One recent survey in late 2024 compared prices for 17 of the biggest fitness chains and found the average membership cost was around £38 per month, based on basic full-access plans.

Fees ranged from £23 at the cheapest chain to £132 at the highest-priced.

According to further data, personal trainers determine their own fees, usually a range of thirty to sixty-five pounds per 45-60 minute session outside London and about a similar range in London.

Customers will often use a trainer one or two times a week and collaborate for a few months, however these arrangements are often adaptable.

A personal trainer

The Essential Human Touch

Fitness coach one experienced professional, from the Welsh capital, said artificial intelligence can be useful to speed up progress, but believes it will not supplant the human connection and accountability that in-person coaching offers.

The 37-year-old, who has over a decade of experience as a coach, specialises in older adults and injury rehabilitation. He said a number of his trainees also use technology.

"I think it's very valuable, additional information is good," he said.

"I believe the more that people are online the more they'll desire human connection because they want the warmth from the comprehension that is missing from a computer," he added.

Dafydd said AI can educate clients and make coaching more efficient.

But, he argued real commitment comes when people appear physically for training.

"As useful as it is at the middle of the night, a digital tool won't keep you accountable at early morning before work," Dafydd added.

In the view of many, he suggested, the gym is a place to disconnect from devices and take a break from technology.