{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.

The most significant shock the movie business has witnessed in 2025? The return of horror as a dominant force at the UK film market.

As a style, it has remarkably surpassed earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, against £68,612,395 in 2024.

“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a cinema revenue expert.

The major successes of the year – Weapons (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98 million) and 28 Years Later (£15.54m) – have all remained in the multiplexes and in the audience's minds.

While much of the industry commentary centers on the unique excellence of prominent auteurs, their achievements point to something shifting between viewers and the style.

“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a head of acquisition.

“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”

But outside of artistic merit, the steady demand of spooky films this year implies they are giving cinemagoers something that’s highly necessary: emotional release.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a genre expert.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a noted author of horror film history.

Amid a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities connect in new ways with filmg oers.

“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an actress from a successful fright film.

“It’s the idea that capitalism sucks the life out of people.”

Since the early days of cinema, social unrest has influenced the genre.

Scholars highlight the rise of German expressionism after the WWI and the turbulent times of the 1920s Europe, with features such as The Cabinet of Dr Caligari and a pioneering fright film.

Later occurred the economic crisis of the 30s and classic monster movies.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a historian.

“Thus, it mirrors widespread fears about migration.”

The Cabinet of Dr Caligari from 1920 reflected social unrest following the first world war.

The specter of migration inspired the newly launched folk horror a recent film title.

The filmmaker clarifies: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”

Perhaps, the modern period of acclaimed, socially switched-on horror began with a clever critique debuted a year after a polarizing administration.

It introduced a new wave of visionary directors, including various prominent figures.

“Those years were remarkably vibrant,” recalls a filmmaker whose project about a murderous foetus was one of the period's key works.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”

A pivotal 2017 film initiated a wave of politically conscious scary movies.

Simultaneously, there has been a reappraisal of the overlooked scary films.

Earlier this year, a independent theater opened in a major city, showing cult classics such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of Dr Caligari.

The fresh acclaim of this “gritty and loud” genre is, according to the cinema founder, a straightforward answer to the formulaic productions pumped out at the theaters.

“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.

“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”

Scary movies continue to challenge the norm.

“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an authority.

Besides the re-emergence of the insane researcher motif – with multiple versions of a well-known story on the horizon – he predicts we will see horror films in 2026 and 2027 responding to our current anxieties: about tech supremacy in the near future and “monstrous metaphors in power structures”.

At the same time, “Jesus horror” The Carpenter’s Son – which depicts the events of biblical parent hardships after Jesus’s birth, and stars famous performers as the holy parents – is planned for launch in the coming months, and will definitely create waves through the Christian right in the America.</

Eric Mcintyre
Eric Mcintyre

Elara Vance is a business strategist with over 15 years of experience in corporate consulting and entrepreneurship, specializing in digital transformation.